Welcome to The Playbook
So you installed KWANi! Congratulations!
Optimizing your customer's experience is so much more involved than the apps you install. You must consider your customer's journey from before they even arrive at your site. Once they are at your e-store, you must convince them to purchase. And, once they leave, you must entice them to return to buy again.
This is your very own KWANi Playbook. A dynamic handbook filled with a guided set of resources to help you think through the successful set up and execution of your store. It includes articles on marketing automation, optimizing KWANi, customer engagement and retention, and personalization strategies and tactics.
Ready? Let's get started.
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Set Up Email Automations
Learn how to increase a customer retention and engagement using KWANi's email automation tool. Set up this powerful tool in five easy steps then automatically send dynamically created, customized replenish emails to each of your customers.
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Maximize Returning Customer Sales with Replenish Emails
Customers' increasing demands for customization is rapidly altering how e-commerce merchants re-engage with them. Learn how you enable true one-to-one personalization for your customers' shopping experiences so they will become loyal customers.
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Attract Customers to Your E-Store
Now that you have your store all set up and looking fine, you are ready to greet the flocks of waiting customers. The old adage of "Build it and they will come" just isn't true in the noisy world of e-commerce. So we wrote a beginners guide to help you attract people to your pet product store.
Expert Voices on ATTRACTING CUSTOMERS
PET STORES
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Incentivize Customers to Buy From Your E-Store
In building our own e-commerce pet product store at Scollar, we have found that customers LOVE to get a discount. If they feel your store is reputable and will deliver a good product to them in a timely manner, they will do what you ask AS LONG AS YOU GIVE THEM A REWARD. For so many customers, the reward is a discount.
Expert Voices on USING DISCOUNTS
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Enable Your Customers to Add Pets to Your E-store
Now that you have installed KWANi in your pet e-store let's make it visible for customers to find. This blog will teach you how to enable the KIDO icon, add KWANi to your navigation menu and add a nudge pop-up on your product and shopping cart pages.
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Add KWANi to the Navigation Menu of your Pet Store
Once people are browsing on your site, guiding them towards what they are looking for becomes the most important thing. We enabled KWANi to become part of your navigation menu to make it super easy for customers to add their pets to your e-commerce store.