Welcome to The Playbook

So you installed KWANi! Congratulations! 

Optimizing your customer's experience is so much more involved than the apps you install.  You must consider your customer's journey from before they even arrive at your site. Once they are at your e-store, you must convince them to purchase.  And, once they leave, you must entice them to return to buy again. 

This is your very own KWANi Playbook. A dynamic handbook filled with a guided set of resources to help you think through the successful set up and execution of your store. It includes articles on marketing automation, optimizing KWANi, customer engagement and retention, and personalization strategies and tactics.

Ready?  Let's get started.